diff --git a/public/css/banner-frontend.css b/public/css/banner-frontend.css
index fcd1207..9b77583 100644
--- a/public/css/banner-frontend.css
+++ b/public/css/banner-frontend.css
@@ -1,112 +1,178 @@
-.sodino-banner {
+.sodino-banner-wrap {
     direction: rtl;
     position: relative;
-    z-index: 9999;
-    font-family: system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
-}
-
-.sodino-banner-wrap {
-    margin: 0 auto;
-    max-width: 1200px;
-    padding: 18px 22px;
+    z-index: 99990;
+    box-sizing: border-box;
+    margin: 18px auto;
+    width: min(1120px, calc(100% - 32px));
+    padding: 18px;
+    overflow: hidden;
+    color: #172033;
     background: #ffffff;
-    border: 1px solid rgba(148, 163, 184, 0.35);
-    border-radius: 1rem;
-    box-shadow: 0 18px 35px rgba(15, 23, 42, 0.08);
+    border: 1px solid rgba(15, 23, 42, 0.12);
+    border-radius: 18px;
+    box-shadow: 0 18px 45px rgba(15, 23, 42, 0.14);
+    font-family: inherit;
 }
 
-.sodino-banner-top {
+.sodino-banner-wrap *,
+.sodino-banner-wrap *::before,
+.sodino-banner-wrap *::after {
+    box-sizing: border-box;
+}
+
+.sodino-banner-content {
+    display: flex;
+    align-items: center;
+    justify-content: center;
+    min-height: 64px;
+}
+
+.sodino-banner-link {
+    display: block;
+    width: 100%;
+    color: inherit;
+    text-decoration: none;
+    cursor: pointer;
+}
+
+.sodino-banner-link:hover,
+.sodino-banner-link:focus {
+    color: inherit;
+    text-decoration: none;
+}
+
+.sodino-banner-link:focus-visible {
+    outline: 3px solid rgba(37, 99, 235, 0.35);
+    outline-offset: 4px;
+    border-radius: 14px;
+}
+
+.sodino-banner-image {
+    display: block;
+    width: 100%;
+    height: auto;
+    max-height: min(420px, 70vh);
+    object-fit: cover;
+    border-radius: 14px;
+}
+
+.sodino-banner-close {
+    position: absolute;
+    top: 12px;
+    left: 12px;
+    z-index: 3;
+    display: inline-flex;
+    align-items: center;
+    justify-content: center;
+    width: 38px;
+    height: 38px;
+    padding: 0;
+    color: #0f172a;
+    background: rgba(255, 255, 255, 0.94);
+    border: 1px solid rgba(15, 23, 42, 0.14);
+    border-radius: 999px;
+    box-shadow: 0 10px 24px rgba(15, 23, 42, 0.18);
+    font-size: 26px;
+    line-height: 1;
+    cursor: pointer;
+    transition: background-color 160ms ease, border-color 160ms ease, transform 160ms ease;
+}
+
+.sodino-banner-close:hover,
+.sodino-banner-close:focus {
+    background: #ffffff;
+    border-color: rgba(15, 23, 42, 0.28);
+    transform: translateY(-1px);
+}
+
+.sodino-banner-close:focus-visible {
+    outline: 3px solid rgba(37, 99, 235, 0.35);
+    outline-offset: 2px;
+}
+
+.sodino-banner-backdrop {
     position: fixed;
-    top: 20px;
-    left: 50%;
-    transform: translateX(-50%);
-    width: calc(100% - 32px);
-    max-width: 1100px;
-}
-
-.sodino-banner-bottom {
-    position: fixed;
-    bottom: 20px;
-    left: 50%;
-    transform: translateX(-50%);
-    width: calc(100% - 32px);
-    max-width: 1100px;
-}
-
-.sodino-banner-floating_bar {
-    position: fixed;
-    left: 50%;
-    transform: translateX(-50%);
-    width: calc(100% - 32px);
-    max-width: 1100px;
-}
-
-.sodino-banner-position-top.sodino-banner-floating_bar,
-.sodino-banner-position-middle.sodino-banner-floating_bar {
-    top: 20px;
-}
-
-.sodino-banner-position-bottom.sodino-banner-floating_bar,
-.sodino-banner-position-cart.sodino-banner-floating_bar,
-.sodino-banner-position-product_page.sodino-banner-floating_bar {
-    bottom: 20px;
+    inset: 0;
+    z-index: 99989;
+    background: rgba(15, 23, 42, 0.46);
+    backdrop-filter: blur(3px);
 }
 
 .sodino-banner-popup {
     position: fixed;
     top: 50%;
     left: 50%;
+    width: min(680px, calc(100% - 32px));
+    max-height: calc(100vh - 32px);
+    margin: 0;
+    padding: 46px 18px 18px;
+    overflow: auto;
     transform: translate(-50%, -50%);
-    max-width: 95%;
-    width: 680px;
-    background: #ffffff;
-    box-shadow: 0 30px 60px rgba(15, 23, 42, 0.12);
+    border-radius: 24px;
+    box-shadow: 0 28px 90px rgba(15, 23, 42, 0.28);
 }
 
-.sodino-banner-close {
-    position: absolute;
-    top: 14px;
-    right: 16px;
-    background: rgba(15, 23, 42, 0.06);
-    border: none;
-    color: #0f172a;
-    width: 36px;
-    height: 36px;
-    border-radius: 9999px;
-    font-size: 1.2rem;
-    cursor: pointer;
+.sodino-banner-popup .sodino-banner-content {
+    min-height: 120px;
 }
 
-.sodino-banner-content {
-    display: flex;
-    justify-content: center;
-    align-items: center;
-    gap: 20px;
-    flex-wrap: wrap;
+.sodino-banner-popup .sodino-banner-image {
+    max-height: min(560px, 72vh);
+    border-radius: 18px;
 }
 
-.sodino-banner-image {
-    width: 100%;
-    height: auto;
-    border-radius: 1rem;
-    display: block;
+.sodino-banner-floating_bar,
+.sodino-banner-position-top.sodino-banner-inline,
+.sodino-banner-position-bottom.sodino-banner-inline {
+    position: fixed;
+    left: 50%;
+    width: min(1040px, calc(100% - 32px));
+    margin: 0;
+    transform: translateX(-50%);
 }
 
-.sodino-banner-link {
-    display: inline-block;
+.sodino-banner-position-top.sodino-banner-floating_bar,
+.sodino-banner-position-top.sodino-banner-inline {
+    top: 18px;
+}
+
+.sodino-banner-position-bottom.sodino-banner-floating_bar,
+.sodino-banner-position-bottom.sodino-banner-inline,
+.sodino-banner-position-cart.sodino-banner-floating_bar,
+.sodino-banner-position-product_page.sodino-banner-floating_bar {
+    bottom: 18px;
+}
+
+.sodino-banner-position-middle.sodino-banner-floating_bar {
+    top: 18px;
 }
 
 @media (max-width: 768px) {
-    .sodino-banner-top,
-    .sodino-banner-bottom,
-    .sodino-banner-floating_bar,
-    .sodino-banner-popup {
+    .sodino-banner-wrap {
         width: calc(100% - 20px);
-        left: 50%;
-        transform: translateX(-50%);
+        padding: 14px;
+        border-radius: 16px;
     }
 
     .sodino-banner-popup {
-        max-width: 95%;
+        width: calc(100% - 20px);
+        padding: 44px 12px 12px;
+        border-radius: 20px;
+        transform: translate(-50%, -50%);
+    }
+
+    .sodino-banner-floating_bar,
+    .sodino-banner-position-top.sodino-banner-inline,
+    .sodino-banner-position-bottom.sodino-banner-inline {
+        width: calc(100% - 20px);
+    }
+
+    .sodino-banner-close {
+        top: 9px;
+        left: 9px;
+        width: 34px;
+        height: 34px;
+        font-size: 24px;
     }
 }
diff --git a/public/hooks/banner-hooks.php b/public/hooks/banner-hooks.php
index 3ae6509..9bc50fd 100644
--- a/public/hooks/banner-hooks.php
+++ b/public/hooks/banner-hooks.php
@@ -44,10 +44,11 @@ function sodino_get_banner_html($banner) {
     switch ($banner->content_type) {
         case 'image':
             $image = esc_url($banner->content_value);
+            $image_html = '<img src="' . $image . '" alt="' . esc_attr($banner->title) . '" class="sodino-banner-image" />';
             if (!empty($banner->link_url)) {
-                $content = sprintf('<a href="%s" class="sodino-banner-link" data-banner-id="%d">%s</a>', esc_url($banner->link_url), esc_attr($banner->id), '<img src="' . $image . '" alt="' . esc_attr($banner->title) . '" class="sodino-banner-image" />');
+                $content = sprintf('<a href="%s" class="sodino-banner-link" data-banner-id="%d">%s</a>', esc_url($banner->link_url), esc_attr($banner->id), $image_html);
             } else {
-                $content = '<img src="' . $image . '" alt="' . esc_attr($banner->title) . '" class="sodino-banner-image" />';
+                $content = $image_html;
             }
             break;
         case 'shortcode':
@@ -64,14 +65,15 @@ function sodino_get_banner_html($banner) {
         $linkAttributes = sprintf(' data-banner-id="%d" href="%s" class="sodino-banner-link"', esc_attr($banner->id), esc_url($banner->link_url));
     }
 
-    $closeButton = '<button type="button" class="sodino-banner-close" aria-label="'.esc_attr__('بستن بنر', 'sodino').'">&times;</button>';
+    $closeButton = '<button type="button" class="sodino-banner-close" aria-label="'.esc_attr__('بستن بنر', 'sodino').'" title="'.esc_attr__('بستن بنر', 'sodino').'">&times;</button>';
     $wrapperClass = 'sodino-banner-wrap sodino-banner-' . esc_attr($banner->display_type) . ' sodino-banner-position-' . esc_attr($banner->position);
 
     $style = $banner->display_type === 'popup' ? 'style="display:none;"' : '';
-    $html .= '<div class="' . $wrapperClass . '" data-banner-id="' . esc_attr($banner->id) . '" ' . $style . '>';
-    if ($banner->display_type === 'popup' || $banner->display_type === 'floating_bar') {
-        $html .= $closeButton;
+    if ($banner->display_type === 'popup') {
+        $html .= '<div class="sodino-banner-backdrop" data-banner-backdrop="' . esc_attr($banner->id) . '" style="display:none;"></div>';
     }
+    $html .= '<div class="' . $wrapperClass . '" data-banner-id="' . esc_attr($banner->id) . '" role="region" aria-label="' . esc_attr($banner->title) . '" ' . $style . '>';
+    $html .= $closeButton;
     $html .= '<div class="sodino-banner-content">';
     if ($banner->content_type !== 'image' && !empty($banner->link_url)) {
         $html .= '<a' . $linkAttributes . '>' . $content . '</a>';
diff --git a/public/js/banner-frontend.js b/public/js/banner-frontend.js
index 3b56c89..a30acba 100644
--- a/public/js/banner-frontend.js
+++ b/public/js/banner-frontend.js
@@ -1,5 +1,4 @@
 (function () {
-    const closeButtons = document.querySelectorAll('.sodino-banner-close');
     const clicked = new Set();
 
     function getCookie(name) {
@@ -11,6 +10,24 @@
         return null;
     }
 
+    function hideBanner(banner) {
+        if (!banner) {
+            return;
+        }
+
+        banner.style.display = 'none';
+        banner.setAttribute('aria-hidden', 'true');
+
+        const bannerId = banner.dataset.bannerId;
+        if (bannerId) {
+            const backdrop = document.querySelector('.sodino-banner-backdrop[data-banner-backdrop="' + bannerId + '"]');
+            if (backdrop) {
+                backdrop.style.display = 'none';
+            }
+            document.cookie = 'sodino_banner_' + bannerId + '=hidden; path=/; max-age=' + 60 * 60 * 24;
+        }
+    }
+
     function sendClick(bannerId) {
         if (!bannerId || clicked.has(bannerId) || !window.sodinoBannerFrontend) {
             return;
@@ -21,45 +38,69 @@
         fetch(window.sodinoBannerFrontend.ajaxUrl, {
             method: 'POST',
             credentials: 'same-origin',
+            keepalive: true,
             headers: { 'Content-Type': 'application/x-www-form-urlencoded; charset=UTF-8' },
             body: 'action=sodino_banner_click&banner_id=' + encodeURIComponent(bannerId) + '&nonce=' + encodeURIComponent(window.sodinoBannerFrontend.nonce),
-        });
+        }).catch(function () {});
     }
 
     document.addEventListener('click', function (event) {
+        const closeButton = event.target.closest('.sodino-banner-close');
+        if (closeButton) {
+            event.preventDefault();
+            event.stopPropagation();
+            hideBanner(closeButton.closest('.sodino-banner-wrap'));
+            return;
+        }
+
+        const backdrop = event.target.closest('.sodino-banner-backdrop');
+        if (backdrop) {
+            event.preventDefault();
+            const banner = document.querySelector('.sodino-banner-wrap[data-banner-id="' + backdrop.dataset.bannerBackdrop + '"]');
+            hideBanner(banner);
+            return;
+        }
+
         const target = event.target.closest('.sodino-banner-link');
         if (target) {
-            const bannerId = target.dataset.bannerId;
-            sendClick(bannerId);
+            sendClick(target.dataset.bannerId);
         }
     });
 
-    closeButtons.forEach(function (button) {
-        button.addEventListener('click', function () {
-            const wrapper = this.closest('.sodino-banner-wrap');
-            if (!wrapper) {
-                return;
-            }
-            wrapper.style.display = 'none';
-            const bannerId = wrapper.dataset.bannerId;
-            if (bannerId) {
-                document.cookie = 'sodino_banner_' + bannerId + '=hidden; path=/; max-age=' + 60 * 60 * 24;
-            }
-        });
+    document.addEventListener('keydown', function (event) {
+        if (event.key !== 'Escape') {
+            return;
+        }
+
+        const popup = document.querySelector('.sodino-banner-popup:not([aria-hidden="true"])');
+        if (popup) {
+            hideBanner(popup);
+        }
     });
 
     document.querySelectorAll('.sodino-banner-wrap').forEach(function (banner) {
         const bannerId = banner.dataset.bannerId;
         if (getCookie('sodino_banner_' + bannerId) === 'hidden') {
             banner.style.display = 'none';
+            banner.setAttribute('aria-hidden', 'true');
+            const backdrop = document.querySelector('.sodino-banner-backdrop[data-banner-backdrop="' + bannerId + '"]');
+            if (backdrop) {
+                backdrop.style.display = 'none';
+            }
+            return;
         }
 
         if (banner.classList.contains('sodino-banner-popup')) {
             setTimeout(function () {
                 if (getCookie('sodino_banner_' + bannerId) !== 'hidden') {
+                    const backdrop = document.querySelector('.sodino-banner-backdrop[data-banner-backdrop="' + bannerId + '"]');
+                    if (backdrop) {
+                        backdrop.style.display = 'block';
+                    }
                     banner.style.display = 'block';
+                    banner.setAttribute('aria-hidden', 'false');
                 }
-            }, 2000);
+            }, 900);
         }
     });
 })();