499 lines
18 KiB
PHP
499 lines
18 KiB
PHP
<?php
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namespace Sodino\Services;
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use Sodino\Repositories\EventRepository;
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use Sodino\Repositories\RuleRepository;
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class AnalyticsService {
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private $eventRepository;
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private $ruleRepository;
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public function __construct(EventRepository $eventRepository, RuleRepository $ruleRepository) {
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$this->eventRepository = $eventRepository;
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$this->ruleRepository = $ruleRepository;
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}
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public function primeCache() {
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$cache_keys = [
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'sodino_dashboard_summary',
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'sodino_dashboard_sales_chart',
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'sodino_dashboard_rule_performance',
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'sodino_dashboard_user_behavior',
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];
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foreach ($cache_keys as $key) {
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delete_transient($key);
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}
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}
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public function getDashboardData(array $filters = []) {
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$cache_key = 'sodino_dashboard_' . md5(wp_json_encode($filters));
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$cached = get_transient($cache_key);
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if ($cached !== false) {
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return $cached;
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}
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$range = $this->getDateRange($filters['range'] ?? '7d', $filters['start_date'] ?? '', $filters['end_date'] ?? '');
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$filters['from'] = $range['start'];
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$filters['to'] = $range['end'];
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if (!empty($filters['category_id'])) {
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$filters['product_ids'] = $this->getProductIdsByCategory($filters['category_id']);
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}
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$summary = $this->getSummary($filters);
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$salesChart = $this->getSalesChart($filters);
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$rulePerformance = $this->getRulePerformance($filters);
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$roiReport = $this->getRoiReport($filters);
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$upsellPerformance = $this->getUpsellPerformance($filters);
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$bannerPerformance = $this->getBannerPerformance($filters, $summary);
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$userBehavior = $this->getUserBehavior($filters);
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$insights = $this->getInsights($summary, $filters, $roiReport);
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$result = [
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'summary' => $summary,
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'sales_chart' => $salesChart,
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'rule_performance' => $rulePerformance,
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'roi_report' => $roiReport,
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'upsell_performance' => $upsellPerformance,
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'banner_performance' => $bannerPerformance,
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'user_behavior' => $userBehavior,
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'insights' => $insights,
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];
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set_transient($cache_key, $result, 10 * MINUTE_IN_SECONDS);
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return $result;
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}
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public function getSummary(array $filters = []) {
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$purchaseFilters = array_merge($filters, ['event_type' => 'purchase']);
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$discountFilters = array_merge($filters, ['event_type' => 'discount_applied']);
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$purchaseCount = $this->eventRepository->getCount($purchaseFilters);
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$totalRevenue = $this->eventRepository->getSum('value', $purchaseFilters);
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$totalDiscount = $this->eventRepository->getSum('discount_value', $discountFilters);
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$productViewCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'product_view']));
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$addToCartCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'add_to_cart']));
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$checkoutStartCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'checkout_start']));
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$conversionRate = 0;
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if ($checkoutStartCount > 0) {
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$conversionRate = round(($purchaseCount / $checkoutStartCount) * 100, 2);
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} elseif ($addToCartCount > 0) {
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$conversionRate = round(($purchaseCount / $addToCartCount) * 100, 2);
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}
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$addToCartRate = 0;
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if ($productViewCount > 0) {
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$addToCartRate = round(($addToCartCount / $productViewCount) * 100, 2);
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}
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$bestRule = $this->getBestRule($filters);
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return [
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'total_revenue' => $totalRevenue,
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'total_discount' => $totalDiscount,
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'purchase_count' => $purchaseCount,
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'conversion_rate' => $conversionRate,
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'add_to_cart_rate' => $addToCartRate,
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'best_rule' => $bestRule,
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];
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}
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public function getSalesChart(array $filters = []) {
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$filters = array_merge($filters, $this->getDateRange($filters['range'] ?? '7d', $filters['start_date'] ?? '', $filters['end_date'] ?? ''));
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if (!empty($filters['category_id'])) {
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$filters['product_ids'] = $this->getProductIdsByCategory($filters['category_id']);
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}
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$start = new \DateTime($filters['start']);
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$end = new \DateTime($filters['end']);
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$days = [];
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$series = [ 'before' => [], 'after' => [], 'labels' => [] ];
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while ($start <= $end) {
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$date = $start->format('Y-m-d');
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$series['labels'][] = $date;
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$dayFilters = array_merge($filters, ['from' => $date . ' 00:00:00', 'to' => $date . ' 23:59:59']);
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$purchases = $this->eventRepository->getEvents(array_merge($dayFilters, ['event_type' => 'purchase']));
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$dayRevenue = 0;
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$dayDiscount = 0;
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foreach ($purchases as $purchase) {
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$dayRevenue += floatval($purchase['value']);
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}
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$discountEvents = $this->eventRepository->getEvents(array_merge($dayFilters, ['event_type' => 'discount_applied']));
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foreach ($discountEvents as $discount) {
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$dayDiscount += floatval($discount['discount_value']);
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}
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$series['after'][] = round($dayRevenue, 2);
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$series['before'][] = round($dayRevenue + $dayDiscount, 2);
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$start->modify('+1 day');
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}
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return $series;
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}
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public function getRulePerformance(array $filters = []) {
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$rules = $this->ruleRepository->getAll();
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$result = [];
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foreach ($rules as $rule) {
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$ruleFilters = array_merge($filters, ['event_type' => 'discount_applied', 'rule_id' => $rule->id]);
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$count = $this->eventRepository->getCount($ruleFilters);
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$revenue = $this->eventRepository->getSum('value', $ruleFilters);
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$totalDiscount = $this->eventRepository->getSum('discount_value', $ruleFilters);
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if ($count > 0) {
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$result[] = [
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'name' => $rule->name,
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'count' => $count,
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'revenue' => round($revenue, 2),
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'discount' => round($totalDiscount, 2),
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];
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}
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}
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return $result;
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}
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public function getRoiReport(array $filters = []) {
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$orders = $this->getOrdersInRange($filters);
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$attributedRevenue = 0;
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$attributedDiscount = 0;
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$attributedOrders = [];
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$ruleRows = [];
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$upsellRows = [];
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foreach ($orders as $order) {
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$orderId = $order->get_id();
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foreach ($order->get_items() as $item) {
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$lineRevenue = (float) $item->get_total();
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$ruleIds = $this->parseIdList($item->get_meta('_sodino_rule_ids', true));
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$ruleDiscount = (float) $item->get_meta('_sodino_rule_discount', true);
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$upsellId = (int) $item->get_meta('_sodino_upsell_id', true);
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if (!empty($ruleIds) || $upsellId > 0) {
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$attributedRevenue += $lineRevenue;
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$attributedDiscount += $ruleDiscount;
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$attributedOrders[$orderId] = true;
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}
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foreach ($ruleIds as $ruleId) {
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if (!isset($ruleRows[$ruleId])) {
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$ruleRows[$ruleId] = [
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'rule_id' => $ruleId,
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'name' => $this->getRuleName($ruleId),
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'orders' => [],
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'revenue' => 0,
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'discount' => 0,
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];
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}
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$allocation = count($ruleIds) > 0 ? $lineRevenue / count($ruleIds) : $lineRevenue;
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$discountAllocation = count($ruleIds) > 0 ? $ruleDiscount / count($ruleIds) : $ruleDiscount;
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$ruleRows[$ruleId]['orders'][$orderId] = true;
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$ruleRows[$ruleId]['revenue'] += $allocation;
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$ruleRows[$ruleId]['discount'] += $discountAllocation;
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}
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if ($upsellId > 0) {
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if (!isset($upsellRows[$upsellId])) {
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$upsellRows[$upsellId] = [
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'upsell_id' => $upsellId,
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'title' => $this->getUpsellTitle($upsellId),
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'orders' => [],
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'revenue' => 0,
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];
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}
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$upsellRows[$upsellId]['orders'][$orderId] = true;
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$upsellRows[$upsellId]['revenue'] += $lineRevenue;
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}
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}
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}
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$ruleRows = array_map(function ($row) {
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$row['order_count'] = count($row['orders']);
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unset($row['orders']);
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$row['revenue'] = round($row['revenue'], 2);
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$row['discount'] = round($row['discount'], 2);
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return $row;
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}, array_values($ruleRows));
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usort($ruleRows, function ($a, $b) {
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return $b['revenue'] <=> $a['revenue'];
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});
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$upsellRows = array_map(function ($row) {
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$row['order_count'] = count($row['orders']);
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unset($row['orders']);
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$row['revenue'] = round($row['revenue'], 2);
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return $row;
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}, array_values($upsellRows));
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usort($upsellRows, function ($a, $b) {
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return $b['revenue'] <=> $a['revenue'];
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});
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return [
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'attributed_revenue' => round($attributedRevenue, 2),
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'attributed_discount' => round($attributedDiscount, 2),
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'attributed_order_count' => count($attributedOrders),
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'rule_rows' => $ruleRows,
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'upsell_rows' => $upsellRows,
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];
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}
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public function getUpsellPerformance(array $filters = []) {
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$roi = $this->getRoiReport($filters);
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$orderRows = [];
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foreach ($roi['upsell_rows'] as $row) {
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$orderRows[(int) $row['upsell_id']] = $row;
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}
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$repository = new \Sodino\Repositories\UpsellRepository();
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$rows = [];
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foreach ($repository->getAll() as $upsell) {
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$orderRow = $orderRows[(int) $upsell->id] ?? null;
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$impressions = max(0, (int) $upsell->impressions);
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$addToCartConversions = max(0, (int) $upsell->conversions);
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$orderCount = $orderRow ? (int) $orderRow['order_count'] : 0;
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$revenue = $orderRow ? (float) $orderRow['revenue'] : 0;
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$rows[] = [
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'id' => (int) $upsell->id,
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'title' => $upsell->title,
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'impressions' => $impressions,
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'add_to_cart' => $addToCartConversions,
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'orders' => $orderCount,
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'revenue' => round($revenue, 2),
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'cart_conversion_rate' => $impressions > 0 ? round(($addToCartConversions / $impressions) * 100, 2) : 0,
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'order_conversion_rate' => $impressions > 0 ? round(($orderCount / $impressions) * 100, 2) : 0,
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];
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}
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usort($rows, function ($a, $b) {
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return $b['revenue'] <=> $a['revenue'];
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});
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return $rows;
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}
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public function getBannerPerformance(array $filters = [], array $summary = []) {
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$repository = new \Sodino\Repositories\BannerRepository();
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$purchaseCount = (int) ($summary['purchase_count'] ?? $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'purchase'])));
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$clickTotal = 0;
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foreach ($repository->getAll() as $banner) {
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$clickTotal += max(0, (int) $banner->clicks);
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}
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$rows = [];
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foreach ($repository->getAll() as $banner) {
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$impressions = max(0, (int) $banner->impressions);
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$clicks = max(0, (int) $banner->clicks);
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$estimatedOrders = $clickTotal > 0 ? round(($clicks / $clickTotal) * $purchaseCount, 2) : 0;
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$rows[] = [
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'id' => (int) $banner->id,
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'title' => $banner->title,
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'impressions' => $impressions,
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'clicks' => $clicks,
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'ctr' => $impressions > 0 ? round(($clicks / $impressions) * 100, 2) : 0,
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'estimated_orders' => $estimatedOrders,
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];
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}
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usort($rows, function ($a, $b) {
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return $b['clicks'] <=> $a['clicks'];
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});
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return $rows;
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}
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public function getUserBehavior(array $filters = []) {
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$productViewCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'product_view']));
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$addToCartCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'add_to_cart']));
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$checkoutStartCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'checkout_start']));
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$purchaseCount = $this->eventRepository->getCount(array_merge($filters, ['event_type' => 'purchase']));
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return [
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'product_views' => $productViewCount,
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'add_to_cart' => $addToCartCount,
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'checkout_start' => $checkoutStartCount,
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'purchases' => $purchaseCount,
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];
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}
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private function getBestRule(array $filters = []) {
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$performance = $this->getRulePerformance($filters);
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if (empty($performance)) {
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return null;
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}
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usort($performance, function ($a, $b) {
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return $b['revenue'] <=> $a['revenue'];
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});
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return $performance[0]['name'] ?? null;
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}
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private function getInsights(array $summary, array $filters = [], array $roiReport = []) {
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$insights = [];
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if (!empty($roiReport['attributed_revenue'])) {
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$insights[] = sprintf(
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__('سودینو %s فروش اثرگرفته ثبت کرده است.', 'sodino'),
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wp_strip_all_tags(wc_price((float) $roiReport['attributed_revenue']))
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);
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}
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if (!empty($summary['best_rule'])) {
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$insights[] = sprintf('%s %s', __('قانون برتر:', 'sodino'), esc_html($summary['best_rule']));
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}
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if ($summary['total_discount'] > 0 && $summary['total_revenue'] > 0) {
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$discountShare = round(($summary['total_discount'] / ($summary['total_revenue'] + $summary['total_discount'])) * 100, 2);
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$insights[] = sprintf(
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'%s %s%% %s',
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__('تخفیفها باعث ایجاد', 'sodino'),
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esc_html($discountShare),
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__('درصد از درآمد شدهاند.', 'sodino')
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);
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}
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if ($summary['conversion_rate'] > 0) {
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$insights[] = sprintf('%s %s%% %s', __('نرخ تبدیل تقریبی', 'sodino'), esc_html($summary['conversion_rate']), __('است.', 'sodino'));
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}
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if (empty($insights)) {
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$insights[] = __('هیچ دادهٔ قابل تحلیلی هنوز ثبت نشده است.', 'sodino');
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}
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return $insights;
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}
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private function getDateRange($range, $start, $end) {
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$today = current_time('Y-m-d');
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$result = [
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'start' => date('Y-m-d', strtotime($today . ' -6 days')),
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'end' => $today,
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];
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if ($range === '30d') {
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$result['start'] = date('Y-m-d', strtotime($today . ' -29 days'));
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$result['end'] = $today;
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}
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if ($range === 'custom' && !empty($start) && !empty($end)) {
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$startTimestamp = strtotime($start);
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$endTimestamp = strtotime($end);
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if ($startTimestamp && $endTimestamp) {
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if ($endTimestamp < $startTimestamp) {
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$endTimestamp = $startTimestamp;
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}
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$result['start'] = date('Y-m-d', $startTimestamp);
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$result['end'] = date('Y-m-d', $endTimestamp);
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}
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}
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return $result;
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}
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private function getOrdersInRange(array $filters = []) {
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if (!function_exists('wc_get_orders')) {
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return [];
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}
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$range = $this->getDateRange($filters['range'] ?? '7d', $filters['start_date'] ?? '', $filters['end_date'] ?? '');
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$start = $filters['from'] ?? $range['start'];
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$end = $filters['to'] ?? $range['end'];
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return wc_get_orders([
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'limit' => -1,
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'status' => ['completed', 'processing'],
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'date_created' => $start . '...' . $end,
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'return' => 'objects',
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]);
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}
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private function parseIdList($value) {
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$ids = [];
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foreach (explode(',', (string) $value) as $id) {
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$id = absint(trim($id));
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if ($id > 0) {
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$ids[] = $id;
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}
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}
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return array_values(array_unique($ids));
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}
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private function getRuleName($ruleId) {
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$rule = $this->ruleRepository->getById((int) $ruleId);
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return $rule ? $rule->name : sprintf(__('قانون #%d', 'sodino'), (int) $ruleId);
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}
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private function getUpsellTitle($upsellId) {
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$repository = new \Sodino\Repositories\UpsellRepository();
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$upsell = $repository->getById((int) $upsellId);
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return $upsell ? $upsell->title : sprintf(__('آپسل #%d', 'sodino'), (int) $upsellId);
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}
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public function getProductIdsByCategory($category_id) {
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$products = get_posts([
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'post_type' => 'product',
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'numberposts' => -1,
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'fields' => 'ids',
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'tax_query' => [
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[
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'taxonomy' => 'product_cat',
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'field' => 'term_id',
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'terms' => intval($category_id),
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],
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],
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]);
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return $products ?: [];
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}
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public function getProductOptions() {
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$products = get_posts([
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'post_type' => 'product',
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'numberposts' => -1,
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'fields' => 'ids',
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'orderby' => 'title',
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'order' => 'ASC',
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]);
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$options = [];
|
|
foreach ($products as $product_id) {
|
|
$options[] = [
|
|
'id' => $product_id,
|
|
'name' => get_the_title($product_id),
|
|
];
|
|
}
|
|
|
|
return $options;
|
|
}
|
|
|
|
public function getCategoryOptions() {
|
|
$categories = get_terms(['taxonomy' => 'product_cat', 'hide_empty' => false]);
|
|
$options = [];
|
|
|
|
if (!is_wp_error($categories)) {
|
|
foreach ($categories as $category) {
|
|
$options[] = [
|
|
'id' => $category->term_id,
|
|
'name' => $category->name,
|
|
];
|
|
}
|
|
}
|
|
|
|
return $options;
|
|
}
|
|
}
|